https://store.behaviorgap.com/ daily https://store.behaviorgap.com/products/80-percent-club 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/80_Percent_Club.jpg?v=1571709999 80 Percent Club https://store.behaviorgap.com/products/the-worry-list 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Worry_List.jpg?v=1748295926 The Worry List Carl Richards Behavior Gap The Worry List https://store.behaviorgap.com/products/5-big-questions 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/5_Big_Questions.jpg?v=1571709999 5 Big Questions https://store.behaviorgap.com/products/beating-the-market-missing-the-point 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Beating_the_Market_Missing_the_Point.jpg?v=1748315168 Beating the Market, Missing the Point Carl Richards Behavior Gap Beating the Market, Missing the Point https://store.behaviorgap.com/products/the-behavior-gap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Behavior_Gap.jpg?v=1748318118 The Behavior Gap Carl Richards Behavior Gap The Behavior Gap https://store.behaviorgap.com/products/the-big-mistake 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Big_Mistake.jpg?v=1748308778 The Big Mistake Carl Richards Behavior Gap The Big Mistake https://store.behaviorgap.com/products/factors-driving-returns 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/FactorsDrivingReturns.jpg?v=1687558032 Factors Driving Returns Carl Richards Behavior Gap Factors Driving Returns https://store.behaviorgap.com/products/repeat-until-broke 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Repeat_Until_Broke.jpg?v=1748317898 Repeat Until Broke Carl Richards Behavior Gap Repeat Until Broke https://store.behaviorgap.com/products/focus-where-it-counts 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Focus_Where_It_Counts.jpg?v=1748455820 Focus Where It Counts Carl Richards Behavior Gap Focus Where It Counts https://store.behaviorgap.com/products/goals-plans-investments-repeat 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/GoalsPlansInvestmentsRepeat.jpg?v=1667285320 Goals Plans Investments Repeat Carl Richards Behavior Gap Goals Plans Investments Repeat https://store.behaviorgap.com/products/never-make-a-killing 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/NeverMakeaKilling.jpg?v=1694664036 Never Make a Killing https://store.behaviorgap.com/products/plans-and-guesses 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/PlansandGuesses.jpg?v=1687559396 Plans and Guesses Carl Richards Behavior Gap Plans and Guesses https://store.behaviorgap.com/products/playing-the-winners-game-true-wealth-management 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/PlayingtheWinner_sGameTrueWealthManagement.jpg?v=1689968951 Playing the Winner's Game True Wealth Management Carl Richards Behavior Gap Playing the Winner's Game True Wealth Management https://store.behaviorgap.com/products/the-power-of-order 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Power_of_Order.jpg?v=1748464122 The Power of Order Carl Richards Behavior Gap The Power of Order https://store.behaviorgap.com/products/the-rearview-trap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Rearview_Trap.jpg?v=1748316953 The Rearview Trap Carl Richards Behavior Gap The Rearview Trap https://store.behaviorgap.com/products/tax-planning-not-reporting 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Tax_Planning_Not_Reporting.jpg?v=1748230859 Tax Planning, Not Reporting Carl Richards Behavior Gap Tax Planning, Not Reporting https://store.behaviorgap.com/products/the-fiduciary-standard 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheFiduciaryStandard.jpg?v=1689968241 The Fiduciary Standard Carl Richards Behavior Gap The Fiduciary Standard https://store.behaviorgap.com/products/theory-diversification 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TheoryofDiversification.jpg?v=1667287579 Theory of Diversification https://store.behaviorgap.com/products/values-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ValuesMoney.jpg?v=1690920336 Values Money Carl Richards Behavior Gap Values Money https://store.behaviorgap.com/products/weight-of-evidence 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WeightofEvidence.jpg?v=1689566383 Weight of Evidence Carl Richards Behavior Gap Weight of Evidence https://store.behaviorgap.com/products/your-complete-financial-life 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/YourCompleteFinancialLife.jpg?v=1686933611 Your Complete Financial Life Carl Richards Behavior Gap Your Complete Financial Life https://store.behaviorgap.com/products/the-judgement-gap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Judgement_Gap.jpg?v=1748456315 The Judgement Gap Carl Richards Behavior Gap The Judgement Gap https://store.behaviorgap.com/products/10-hot-funds 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/10HotFunds.jpg?v=1588202913 10 Hot Funds https://store.behaviorgap.com/products/activity-vs-results 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Activity_vs._Results.jpg?v=1571710000 Activity vs. Results https://store.behaviorgap.com/products/money-isnt-just-math 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/MoneyIsn_tJustMath.jpg?v=1752871703 Money Isn't Just Math Carl Richards Behavior Gap Money Isn't Just Math https://store.behaviorgap.com/products/awareness 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Awareness.jpg?v=1571710000 Awareness https://store.behaviorgap.com/products/behavior-beats-everything 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/BehaviorBeatsEverything.jpg?v=1748272719 Behavior Beats Everything Carl Richards Behavior Gap Behavior Beats Everything https://store.behaviorgap.com/products/luxury-creep 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Luxury_Creep.jpg?v=1748456678 Luxury Creep Carl Richards Behavior Gap Luxury Creep https://store.behaviorgap.com/products/ego-insecurity 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Ego_Insecurity.jpg?v=1571710000 Ego Insecurity https://store.behaviorgap.com/products/collector-not-investor 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/CollectorNotInvestor.jpg?v=1706285737 Collector Not Investor Carl Richards Behavior Gap Collector Not Investor https://store.behaviorgap.com/products/effectiveness-simplicity 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/EffectivenessSimplicity.jpg?v=1690919833 Effectiveness Simplicity Carl Richards Behavior Gap Effectiveness Simplicity https://store.behaviorgap.com/products/the-future-you-did-budget-for 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Future_You_Did_Budget_For.jpg?v=1748264853 The Future You Did Budget For Carl Richards Behavior Gap The Future You Did Budget For https://store.behaviorgap.com/products/you-cant-hedge-yesterday 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/You_Can_t_Hedge_Yesterday.jpg?v=1748305739 You Can't Hedge Yesterday Carl Richards Behavior Gap You Can't Hedge Yesterday https://store.behaviorgap.com/products/your-money-your-life-advice 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/YourMoneyYourLife.jpg?v=1674871883 Your Money Your Life Carl Richards Behavior Gap Your Money Your Life https://store.behaviorgap.com/products/real-financial-planning 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Real_Financial_Planning.jpg?v=1748464779 Real Financial Planning Carl Richards Behavior Gap Real Financial Planning https://store.behaviorgap.com/products/waves-are-normal 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Waves_Are_Normal.jpg?v=1748307445 Waves Are Normal Carl Richards Behavior Gap Waves Are Normal https://store.behaviorgap.com/products/why 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Why.jpg?v=1615344026 Why Carl Richards Behavior Gap Why https://store.behaviorgap.com/products/where-is-this-going 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WhereisThisGoing.jpg?v=1706285289 Where is This Going Carl Richards Behavior Gap Where is This Going https://store.behaviorgap.com/products/where-do-you-want-to-go 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WhereDoYouWanttoGo.jpg?v=1692393494 Where Do You Want to Go Carl Richards Behavior Gap Where Do You Want to Go https://store.behaviorgap.com/products/value-of-real-advice 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ValueofRealAdvice.jpg?v=1686934113 Value of Real Advice Carl Richards Behavior Gap Value of Real Advice https://store.behaviorgap.com/products/your-money-your-goals 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/YourMoneyYourGoals.jpg?v=1750871773 Your Money, Your Goals Carl Richards Behavior Gap Your Money Your Goals https://store.behaviorgap.com/products/the-only-goal-that-matters-color 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S01001_TheOnlyGoalThatMatters.jpg?v=1615321699 The Only Goal That Matters (Color) Carl Richards Behavior Gap The Only Goal That Matters https://store.behaviorgap.com/products/watching-grass-grow 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WatchingGrassGrow.jpg?v=1689565457 Watching Grass Grow Carl Richards Behavior Gap Watching Grass Grow https://store.behaviorgap.com/products/your-best-financial-life 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/YourBestFinancialLife.jpg?v=1688137612 Your Best Financial Life Carl Richards Behavior Gap Your Best Financial Life https://store.behaviorgap.com/products/happiness-alignment 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Happiness_Alignment.jpg?v=1748319087 Happiness Alignment Carl Richards Behavior Gap Happiness Alignment https://store.behaviorgap.com/products/plan-process-product 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/PlanProcessProduct.jpg?v=1615412845 Plan Process Product Carl Richards Behavior Gap Plan Process Product https://store.behaviorgap.com/products/unclear-goals 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/UnclearGoals.jpg?v=1689565898 Unclear Goals Carl Richards Behavior Gap Unclear Goals https://store.behaviorgap.com/products/cash-flow-love 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Cash_Flow_Love.jpg?v=1748321034 Cash Flow Love Carl Richards Behavior Gap Cash Flow Love https://store.behaviorgap.com/products/its-just-noise 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/It_s_Just_Noise.jpg?v=1748304676 It's Just Noise Carl Richards Behavior Gap It's Just Noise https://store.behaviorgap.com/products/three-questions 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Three_Questions.jpg?v=1748454783 Three Questions Carl Richards Behavior Gap Three Questions https://store.behaviorgap.com/products/good-decisions-about-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Good_Decisions_About_Money.jpg?v=1571710001 Good Decisions About Money https://store.behaviorgap.com/products/three-days-off 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Three_Days_Off.jpg?v=1748305446 Three Days Off Carl Richards Behavior Gap Three Days Off https://store.behaviorgap.com/products/rise-above-it 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/RiseAboveIt.jpg?v=1748272909 Rise Above It Carl Richards Behavior Gap Rise Above It https://store.behaviorgap.com/products/we-see-money-differently 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/We_See_Money_Differently.jpg?v=1748464395 We See Money Differently Carl Richards Behavior Gap We See Money Differently https://store.behaviorgap.com/products/the-number-above-your-head 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Number_Above_Your_Head.jpg?v=1748458564 The Number Above Your Head Carl Richards Behavior Gap The Number Above Your Head https://store.behaviorgap.com/products/flight-without-co-pilot 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/FlightwithoutCo-Pilot.jpg?v=1688139071 Flight without Co-Pilot Carl Richards Behavior Gap Flight without Co-Pilot https://store.behaviorgap.com/products/five-years-or-five-days 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Five_Years_or_Five_Days.jpg?v=1571710001 Five Years or Five Days https://store.behaviorgap.com/products/emotional-stability-vs-sales-skills 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/EmotionalStabilityvs.SalesSkills.jpg?v=1706284950 Emotional Stability vs. Sales Skills Carl Richards Behavior Gap Emotional Stability vs. Sales Skills https://store.behaviorgap.com/products/incremental-change 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/IncrementalChange.jpg?v=1615594039 Incremental Change Carl Richards Behavior Gap Incremental Change https://store.behaviorgap.com/products/the-money-mirror 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Money_Mirror.jpg?v=1748455132 The Money Mirror Carl Richards Behavior Gap The Money Mirror https://store.behaviorgap.com/products/less-wrong-tomorrow 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/LessWrongTomorrow_d5de9220-e9ae-4f51-9996-f6aa9d12f28f.jpg?v=1751390853 Less Wrong Tomorrow Carl Richards Behavior Gap Less Wrong Tomorrow https://store.behaviorgap.com/products/same-goal-different-paths 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/BuyStockPayDebt.jpg?v=1686932921 Same Goal, Different Paths Carl Richards Behavior Gap Buy Stock Pay Debt https://store.behaviorgap.com/products/moving-beyond-the-math 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/MovingBeyondtheMath.jpg?v=1675820385 Moving Beyond the Math Carl Richards Behavior Gap Moving Beyond the Math https://store.behaviorgap.com/products/your-emotional-balance-sheet 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Your_Emotional_Balance_Sheet.jpg?v=1748462981 Your Emotional Balance Sheet Carl Richards Behavior Gap Your Emotional Balance Sheet https://store.behaviorgap.com/products/strike-creativity 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TheProcessofMakingStuff.jpg?v=1679438494 Strike Creativity Carl Richards Behavior Gap The Process of Making Stuff https://store.behaviorgap.com/products/when-i-doubt-act 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/When_I_Doubt_Act.jpg?v=1748322074 When In Doubt, Act Carl Richards Behavior Gap When I Doubt, Act https://store.behaviorgap.com/products/problems-are-stories 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Problems_Stories.jpg?v=1753114901 Problems Are Stories Carl Richards Behavior Gap Problems Are Stories https://store.behaviorgap.com/products/the-exact-number-i-cant-eat 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Exact_Number_I_Can_t_Eat.jpg?v=1571710001 The Exact Number I Can't Eat https://store.behaviorgap.com/products/line-between-smart-and-too-smart 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/LineBetwenSmartandTooSmart.jpg?v=1700858687 Line Between Smart and Too Smart Carl Richards Behavior Gap Line Betwen Smart and Too Smart https://store.behaviorgap.com/products/expense-ratio 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ExpenseRatio.jpg?v=1706284560 Expense Ratio Carl Richards Behavior Gap Expense Ratio https://store.behaviorgap.com/products/collection-the-behavior-gap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Plan_Proces_Product.jpg?v=1571710001 Collection: The Behavior Gap https://store.behaviorgap.com/products/numbers-and-feelings 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/NumbersandFeelings.jpg?v=1703269268 Numbers and Feelings Carl Richards Behavior Gap Numbers and Feelings https://store.behaviorgap.com/products/try-this 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Try_This.jpg?v=1636135259 Try This https://store.behaviorgap.com/products/scary-market-hugs 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ScaryMarketHugs.jpg?v=1676255554 Scary Market Hugs Carl Richards Behavior Gap Scary Market Hugs https://store.behaviorgap.com/products/hidden-weight 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Hidden_Weight.jpg?v=1748294757 Hidden Weight Carl Richards Behavior Gap Hidden Weight https://store.behaviorgap.com/products/real-financial-advice 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/RealFinancialAdvice.jpg?v=1700857807 Real Financial Advice Carl Richards Behavior Gap Real Financial Advice https://store.behaviorgap.com/products/compound-impact-of-great-work 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/CompoundImpactofGreatWork.jpg?v=1690919462 Compound Impact of Great Work Carl Richards Behavior Gap Compound Impact of Great Work https://store.behaviorgap.com/products/entrepreneurship-myth-vs-reality 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S01003_EntrepreneurshipMyth.jpg?v=1615327258 Entrepreneurship Myth vs. Reality Carl Richards Behavior Gap Entrepreneurship Myth vs. Reality https://store.behaviorgap.com/products/no-shame-no-blame 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/No_Shame_No_Blame.jpg?v=1748459214 No Shame, No Blame Carl Richards Behavior Gap No Shame, No Blame https://store.behaviorgap.com/products/99-of-your-neighbors 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/99_of_Your_Neighbors.jpg?v=1748316763 99% of Your Neighbors Carl Richards Behavior Gap 99% of Your Neighbors https://store.behaviorgap.com/products/3-steps-to-better-finances 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/3_Steps_to_Better_Finances.jpg?v=1571710002 3 Steps to Better Finances https://store.behaviorgap.com/products/life-equals-stuff 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Life_Equals_Stuff.jpg?v=1571710002 Life Equals Stuff https://store.behaviorgap.com/products/hearing-is-not-listening 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/HearingisNotListening.jpg?v=1706284155 Hearing is Not Listening Carl Richards Behavior Gap Hearing is Not Listening https://store.behaviorgap.com/products/practice 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Practice.jpg?v=1689969326 Practice Carl Richards Behavior Gap Practice https://store.behaviorgap.com/products/she-says-i-hear 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/She_Says_I_Hear.jpg?v=1571710002 She Says, I Hear https://store.behaviorgap.com/products/the-power-of-pause 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ThePowerofPause.jpg?v=1748455383 The Power of Pause Carl Richards Behavior Gap https://store.behaviorgap.com/products/energy-and-money-conversations 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Energy_and_Money_Conversations.jpg?v=1571710002 Energy and Money Conversations https://store.behaviorgap.com/products/feel-talk 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Feel_Talk.jpg?v=1571710002 Feel Talk https://store.behaviorgap.com/products/the-circle-of-wisdom 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/CircleofWisdom.jpg?v=1674867682 The Circle of Wisdom Carl Richards Behavior Gap Circle of Wisdom https://store.behaviorgap.com/products/enough-is-enough 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Enough_is_Enough.jpg?v=1748456119 Enough is Enough Carl Richards Behavior Gap Enough is Enough https://store.behaviorgap.com/products/memorable-experiences-with-people-you-love 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/MemorableExperiencesWithPeopleYouLove.jpg?v=1678776932 Memorable Experiences With People You Love Carl Richards Behavior Gap Memorable Experiences With People You Love https://store.behaviorgap.com/products/lifetime-return 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/LifetimeReturn.jpg?v=1692393113 Lifetime Return Carl Richards Behavior Gap Lifetime Return https://store.behaviorgap.com/products/buy-happiness 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/SpendingYourWaytoHappiness.jpg?v=1705687460 Buy Happiness Carl Richards Behavior Gap Spending Your Way to Happiness https://store.behaviorgap.com/products/income-and-expenses 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Income_and_Expenses.jpg?v=1571710003 Income and Expenses https://store.behaviorgap.com/products/circle-of-gratitude 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/CircleofGratitude.jpg?v=1748217173 Circle of Gratitude Carl Richards Behavior Gap Circle of Gratitude https://store.behaviorgap.com/products/hedonic-treadmill 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/HedonicTreadmill.jpg?v=1692994895 Hedonic Treadmill Carl Richards Behavior Gap Hedonic Treadmill https://store.behaviorgap.com/products/investment-fees 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/InvestmentFees.jpg?v=1703268767 Investment Fees Carl Richards Behavior Gap Investment Fees https://store.behaviorgap.com/products/worthy-of-trust 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WorthyofTrust.jpg?v=1705688516 Worthy of Trust Carl Richards Behavior Gap Worthy of Trust https://store.behaviorgap.com/products/long-term-survival 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Long-term_Survival.jpg?v=1571710003 Long-term Survival https://store.behaviorgap.com/products/in-praise-of-luck 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/InPraiseofLuck.jpg?v=1583679574 In Praise of Luck Carl Richards Behavior Gap In Praise of Luck https://store.behaviorgap.com/products/value-simplicity 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ValueSimplicity.jpg?v=1700257782 Value Simplicity Carl Richards Behavior Gap Value Simplicity https://store.behaviorgap.com/products/volatility 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Volatility.jpg?v=1714154945 Volatility Carl Richards Behavior Gap Volatility https://store.behaviorgap.com/products/how-to-judge-a-financial-advisor 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/How_to_Judge_a_Financial_Advisor.jpg?v=1571710003 How to Judge a Financial Advisor https://store.behaviorgap.com/products/boring-pays-off 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Boring_Pays_Off.jpg?v=1748316367 Boring Pays Off Carl Richards Behavior Gap Boring Pays Off https://store.behaviorgap.com/products/more-than-i-can-chew 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/More_Than_I_Can_Chew.jpg?v=1571710003 More Than I Can Chew https://store.behaviorgap.com/products/a-star-pretending 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/AStarPretending.jpg?v=1705688155 A Star Pretending Carl Richards Behavior Gap A Star Pretending https://store.behaviorgap.com/products/letting-go 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Letting_Go.jpg?v=1571710003 Letting Go https://store.behaviorgap.com/products/your-comparison-set 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Envy.jpg?v=1615411253 Your Comparison Set Carl Richards Behavior Gap Envy https://store.behaviorgap.com/products/over-the-wall 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00397_Over_the_wall.jpg?v=1572632841 Over the Wall Carl Richards Behavior Gap Over the Wall https://store.behaviorgap.com/products/why-not-stop-here 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/WhyNotStopHere.jpg?v=1676310940 Why Not Stop Here Carl Richards Behavior Gap Why Not Stop Here https://store.behaviorgap.com/products/diagnosing-before-prescribing 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/DiagnosingBeforePrescribing.jpg?v=1692995492 Diagnosing Before Prescribing Carl Richards Behavior Gap Diagnosing Before Prescribing https://store.behaviorgap.com/products/life-insurance-check 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00309_Life_Insurance_Check.jpg?v=1576954415 Life Insurance Check Carl Richards Behavior Gap Life Insurance Check https://store.behaviorgap.com/products/the-price-of-silence 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Price_of_Silence.jpg?v=1748296626 The Price of Silence Carl Richards Behavior Gap The Price of Silence https://store.behaviorgap.com/products/preload 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00644_preload.jpg?v=1577485100 Preload https://store.behaviorgap.com/products/retirement_1 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00452_Options_Increase_With_Age.jpg?v=1577941824 Options Increase With Age https://store.behaviorgap.com/products/retirement_2 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00453_Retirement_2.jpg?v=1577486409 Traditional Retirement https://store.behaviorgap.com/products/retirement_3 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00454_Retirement_3.jpg?v=1577486963 Options Retirement https://store.behaviorgap.com/products/retirement_4 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/RetireNever.jpg?v=1583623833 Retire Never https://store.behaviorgap.com/products/the-secret-universe 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00537_TheSecretUniverse.jpg?v=1577487180 The Secret Universe https://store.behaviorgap.com/products/talk-vs-do 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TalkVsDo.jpg?v=1676313365 Talk vs. Do Carl Richards Behavior Gap Talk vs. Do https://store.behaviorgap.com/products/you-still-smoke 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/YouStillSmoke.jpg?v=1748224115 You Still Smoke Carl Richards Behavior Gap You Still Smoke https://store.behaviorgap.com/products/hot-investment-run-away 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/HotInvestmentRunAway.jpg?v=1583617964 Hot Investment Run Away https://store.behaviorgap.com/products/micro-action 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Micro-Actions.jpg?v=1622406817 Micro-Actions Carl Richards Behavior Gap Micro-Actions https://store.behaviorgap.com/products/cost-per-unit-of-fun 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Cost_Per_Unit_of_Fun.jpg?v=1581009231 Cost Per Unit of Fun Carl Richards Behavior Gap Cost Per Unit of Fun https://store.behaviorgap.com/products/long-way-to-fall 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Long_Way_to_Fall.jpg?v=1581322295 Long Way to Fall Carl Richards Behavior Gap Long Way to Fall https://store.behaviorgap.com/products/future-bigger-than-past 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/FutureBiggerThanPast.jpg?v=1714156507 Future Bigger Than Past Carl Richards Behavior Gap Future Bigger Than Past https://store.behaviorgap.com/products/fiction-non-fiction 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Fiction_Non-Fiction.jpg?v=1581322746 Fiction Non-Fiction Carl Richards Behavior Gap Fiction Non-Fiction https://store.behaviorgap.com/products/blunt-instruments 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Blunt_Instruments.jpg?v=1581322920 Blunt Instruments Carl Richards Behavior Gap Blunt Instruments https://store.behaviorgap.com/products/why-what 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/WhyWhat.jpg?v=1714156188 Why What Carl Richards Behavior Gap Why What https://store.behaviorgap.com/products/the-other-side 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheOtherSide.jpg?v=1705686610 The Other Side Carl Richards Behavior Gap The Other Side https://store.behaviorgap.com/products/simple-not-easy 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/SimpleNotEasy.jpg?v=1675449196 Simple Not Easy https://store.behaviorgap.com/products/list-of-things-that-worry-fixed 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/List_of_Things_That_Worry_Fixed.jpg?v=1581432565 List of Things That Worry Fixed Carl Richards Behavior Gap List of Things That Worry Fixed https://store.behaviorgap.com/products/balance-sheet 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/BalanceSheet.jpg?v=1700256272 Balance Sheet Carl Richards Behavior Gap Balance Sheet https://store.behaviorgap.com/products/getting-started 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/GettingStarted.jpg?v=1676286251 Getting Started Carl Richards Behavior Gap Getting Started https://store.behaviorgap.com/products/time-spent-worrying 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/A_One-Page_Plan.jpg?v=1748455953 A One-Page Plan Carl Richards Behavior Gap A One-Page Plan https://store.behaviorgap.com/products/save-this-much 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/SaveThisMuch.jpg?v=1714155797 Save This Much Carl Richards Behavior Gap Save This Much https://store.behaviorgap.com/products/price-willing-to-pay 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/PriceWillingtoPay.jpg?v=1584901257 Price Willing to Pay Carl Richards Behavior Gap Price Willing to Pay https://store.behaviorgap.com/products/de-risking 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/De-risking.jpg?v=1583619332 De-risking https://store.behaviorgap.com/products/two-games 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Two_Games.jpg?v=1748315608 Two Games Carl Richards Behavior Gap Two Games https://store.behaviorgap.com/products/how-to-judge-a-financial-planner 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/HowtoJudgeaFinancialPlanner.jpg?v=1583614864 How to Judge a Financial Planner https://store.behaviorgap.com/products/days-or-decades 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Days_or_Decades.jpg?v=1748231841 Days or Decades Carl Richards Behavior Gap Days or Decades https://store.behaviorgap.com/products/get-this-balance-right 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/GetThisBalanceRight.jpg?v=1700257247 Get This Balance Right Carl Richards Behavior Gap Get This Balance Right https://store.behaviorgap.com/products/scary-markets-deliberate-action 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ScaryMarketsDeliberateAction.jpg?v=1584329960 Scary Markets Deliberate Action Carl Richards Behavior Gap Scary Markets Deliberate Action https://store.behaviorgap.com/products/a-bad-scary-markets-plan 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ABadScaryMarketsPlan.jpg?v=1584902189 A Bad Scary Markets Plan Carl Richards Behavior Gap A Bad Scary Markets Plan https://store.behaviorgap.com/products/uncertainty-equals-reality 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/UncertaintyEqualsReality.jpg?v=1714155391 Uncertainty Equals Reality Carl Richards Behavior Gap Uncertainty Equals Reality https://store.behaviorgap.com/products/being-not-ok 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/BeingNotOk.jpg?v=1686932043 Being Not Ok Carl Richards Behavior Gap Being Not Ok https://store.behaviorgap.com/products/facts-thoughts-feelings-stories 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Facts_Thoughts_Feelings_Stories.jpg?v=1684532558 Facts, Thoughts, Feelings, Stories Carl Richards Behavior Gap Facts, Thoughts, Feelings, Stories https://store.behaviorgap.com/products/your-blind-spots 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/BlindSpots.jpg?v=1615407312 Your Blind Spots Carl Richards Behavior Gap Blind Spots https://store.behaviorgap.com/products/collection-the-yardstick-agencys-animated-sketches 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/DaysorDecades.jpg?v=1587046311 Collection: The Yardstick Agency's Animated Sketches https://store.behaviorgap.com/products/confidence-resilience-sleep 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ConfidenceResilienceSleep.jpg?v=1686932523 Confidence Resilience Sleep Carl Richards Behavior Gap Confidence Resilience Sleep https://store.behaviorgap.com/products/general-resilience 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/GeneralResilience.jpg?v=1686931377 General Resilience Carl Richards Behavior Gap General Resilience https://store.behaviorgap.com/products/risk-you-didnt-see-coming 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Risk_You_Didn_t_See_Coming.jpg?v=1748309419 Risk You Didn't See Coming Carl Richards Behavior Gap Risk You Didn't See Coming https://store.behaviorgap.com/products/security-is-a-feeling 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S01007_SecurityisaFeeling_jpg.jpg?v=1616613821 Security is a Feeling Carl Richards Behavior Gap Security is a Feeling https://store.behaviorgap.com/products/two-questions 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TwoQuestions.jpg?v=1684532961 Two Questions Carl Richards Behavior Gap Two Questions https://store.behaviorgap.com/products/the-getting-ahead-trap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Getting_Ahead_Trap.jpg?v=1748456487 The Getting Ahead Trap Carl Richards Behavior Gap The Getting Ahead Trap https://store.behaviorgap.com/products/your-work-into-the-world 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/YourWorkIntoTheWorld.jpg?v=1590515711 Your Work Into The World Carl Richards Behavior Gap Your Work Into The World https://store.behaviorgap.com/products/family-vs-twitter 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Familyvs.Twitter.jpg?v=1590765613 Family vs. Twitter Carl Richards Behavior Gap Family vs. Twitter https://store.behaviorgap.com/products/give-yourself-permission 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Give_Yourself_Permission.jpg?v=1748273832 Give Yourself Permission Carl Richards Behavior Gap Give Yourself Permission https://store.behaviorgap.com/products/the-tail-ends-of-risk 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheTail-EndsofRisk.jpg?v=1706286570 The Tail-Ends of Risk Carl Richards Behavior Gap The Tail-Ends of Risk https://store.behaviorgap.com/products/profit-to-make-more-art 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ProfitEqualsPermission.jpg?v=1593519492 Profit to Make More Art https://store.behaviorgap.com/products/sketch-collection-finance 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/collection-finance-hero-greyblue.jpg?v=1594917623 Sketch Collection: Finance https://store.behaviorgap.com/products/feeling-or-problem 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/FeelingorProblem.jpg?v=1593801726 Feeling or Problem https://store.behaviorgap.com/products/unspeakable-thing 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/YourUnspeakableThing.jpg?v=1676318511 Unspeakable Thing Carl Richards Behavior Gap Your Unspeakable Thing https://store.behaviorgap.com/products/trust-quality-of-life 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TrustQualityofLife.jpg?v=1594751359 Trust Quality of Life Carl Richards Behavior Gap Trust Quality of Life https://store.behaviorgap.com/products/goals-plans-investments-repeat-unframed-8x10-letterpress-print 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S00208_GoalsPlansInvestmentsRepeat_1.jpg?v=1595308793 Goals Plans Investments Repeat – Unframed 8x10 Letterpress Print Carl Richards Behavior Gap Goals Plans Investments Repeat https://store.behaviorgap.com/products/contentment-diminishing-return 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ContentmentDiminishingReturn.jpg?v=1597171265 Contentment Diminishing Return Carl Richards Behavior Gap Contentment Diminishing Return https://store.behaviorgap.com/products/experience-over-stuff 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ExperienceOverStuff.jpg?v=1598895385 Experience Over Stuff Carl Richards Behavior Gap Experience Over Stuff https://store.behaviorgap.com/products/compounding-micro-actions 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/CompoundingMicroActions.jpg?v=1601424565 Compounding Micro-Actions Carl Richards Behavior Gap Compounding Micro-Actions https://store.behaviorgap.com/products/no 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/No.jpg?v=1601424962 No https://store.behaviorgap.com/products/always-looking-for-perfect 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/AlwaysLookingforPerfect.jpg?v=1603766171 Always Looking for Perfect Carl Richards Behavior Gap Always Looking for Perfect https://store.behaviorgap.com/products/rested 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Rested.jpg?v=1604082678 Rested https://store.behaviorgap.com/products/nothing-lasts-forever 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Nothing_Lasts_Forever.jpg?v=1748231580 Nothing Lasts Forever Carl Richards Behavior Gap Nothing Lasts Forever https://store.behaviorgap.com/products/alpine-life 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/AlpineStyleLife.jpg?v=1748273229 Alpine Life Carl Richards Behavior Gap Alpine Style Life https://store.behaviorgap.com/products/self-serving-bias-and-slippery-slopes 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/SelfServingBiasandSlipperySlopes.jpg?v=1607455460 Self-Serving Bias and Slippery Slopes Carl Richards Behavior Gap Self-Serving Bias and Slippery Slopes https://store.behaviorgap.com/products/full-cost-ice-cream 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/FullCostIceCream.jpg?v=1607455836 Full Cost Ice Cream https://store.behaviorgap.com/products/goals-process-investments 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/GoalsProcessInvestments.jpg?v=1607456535 Goals Process Investments Carl Richards Behavior Gap Goals Process Investments https://store.behaviorgap.com/products/time-equals-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TimeEqualsMoney.jpg?v=1676319176 Time Equals Money Carl Richards Behavior Gap Time Equals Money https://store.behaviorgap.com/products/spreadsheets-stories 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/SpreadsheetsStories.jpg?v=1607460110 Spreadsheets Stories https://store.behaviorgap.com/products/lessons-vault 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S01052_LessonsVault.jpg?v=1621352357 Lessons Vault Carl Richards Behavior Gap Lessons Vault https://store.behaviorgap.com/products/hello-i-love-doing-scary-things 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/HelloILoveDoingScaryThings.jpg?v=1608488372 Hello I Love Doing Scary Things Carl Richards Behavior Gap Hello I Love Doing Scary Things https://store.behaviorgap.com/products/goals-portfolio-returns 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Goals_Portfolio_Returns.jpg?v=1608757426 Goals, Portfolio, Returns Carl Richards Behavior Gap Goals Portfolio Returns https://store.behaviorgap.com/products/your-future-self 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/YourFutureSelf.jpg?v=1748264430 Your Future Self Carl Richards Behavior Gap Your Future Self https://store.behaviorgap.com/products/stop-calling-jason 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Stop_Calling_Jason.jpg?v=1748226901 Stop Calling Jason Carl Richards Behavior Gap Stop Calling Jason https://store.behaviorgap.com/products/not-a-game 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Not_a_Game.jpg?v=1748297101 Not a Game Carl Richards Behavior Gap Not a Game https://store.behaviorgap.com/products/crush-it-rest 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/S01017_CrushItRest.jpg?v=1615322996 Crush It, Rest https://store.behaviorgap.com/products/i-think-i-see-a-pattern 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Pattern_Trap.jpg?v=1748308152 The Pattern Trap Carl Richards Behavior Gap The Pattern Trap https://store.behaviorgap.com/products/the-magic-certainty-button 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheMagicCertaintyButton.jpg?v=1748230219 The Magic Certainty Button Carl Richards Behavior Gap The Magic Certainty Button https://store.behaviorgap.com/products/range-of-outcomes 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Range_of_Outcomes.jpg?v=1748308554 Range of Outcomes Carl Richards Behavior Gap Range of Outcomes https://store.behaviorgap.com/products/buy-hope 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Buy_And_Hope.jpg?v=1748317685 Buy & Hope Carl Richards Behavior Gap Buy Hope https://store.behaviorgap.com/products/conversations-around-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ConversationsAroundMoney.jpg?v=1615347432 Conversations Around Money Carl Richards Behavior Gap Conversations Around Money https://store.behaviorgap.com/products/bigger-than-yours 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Bigger_than_Yours.jpg?v=1748458811 Bigger Than Yours Carl Richards Behavior Gap Bigger than Yours https://store.behaviorgap.com/products/the-overnight-test 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Overnight_Test.jpg?v=1748309036 The Overnight Test Carl Richards Behavior Gap The Overnight Test https://store.behaviorgap.com/products/places-to-hide 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/PlacesToHide.jpg?v=1615410288 Places to Hide Carl Richards Behavior Gap Places to Hide https://store.behaviorgap.com/products/goals-are-guesses 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/GoalEqualsGuess.jpg?v=1615412706 Goals Are Guesses Carl Richards Behavior Gap Goal Equals Guess https://store.behaviorgap.com/products/you-have-no-idea-what-they-make 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/You_Have_No_Idea_What_They_Make.jpg?v=1748456898 You Have No Idea What They Make Carl Richards Behavior Gap You Have No Idea What They Make https://store.behaviorgap.com/products/the-million-dollar-game 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/The_Million_Dollar_Game.jpg?v=1748321510 The Million Dollar Game Carl Richards Behavior Gap The Million Dollar Game https://store.behaviorgap.com/products/values-and-use-of-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ValuesandUseofMoney.jpg?v=1616697000 Values and Use of Money Carl Richards Behavior Gap Values and Use of Money https://store.behaviorgap.com/products/mistakes-and-overconfidence 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/MistakesandOverconfidence.jpg?v=1617765701 Mistakes and Overconfidence Carl Richards Behavior Gap Mistakes and Overconfidence https://store.behaviorgap.com/products/balanced-family-budget 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/BalancedFamilyBudget.jpg?v=1700256845 Balanced Family Budget Carl Richards Behavior Gap Balanced Family Budget https://store.behaviorgap.com/products/awkward 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Awkward.jpg?v=1624384397 Awkward Carl Richards Behavior Gap Awkward https://store.behaviorgap.com/products/activity-vs-investment-results 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Activityvs.InvestmentResults.jpg?v=1675448741 Activity vs. Investment Results Carl Richards Behavior Gap Activity vs. Investment Results https://store.behaviorgap.com/products/love-it-use-it-keep-it 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/LoveitUseitKeepit.jpg?v=1628721195 Love it Use it Keep it Carl Richards Behavior Gap Love it Use it Keep it https://store.behaviorgap.com/products/adventure 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Adventure.jpg?v=1634910996 Adventure Carl Richards Behavior Gap Adventure https://store.behaviorgap.com/products/portfolio-design-print 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Portfolio_Design_f53c874b-8a64-40b2-af0b-a38b89d174d4.jpg?v=1638470547 Portfolio Design (8x10 Letterpress Print) https://store.behaviorgap.com/products/values-and-capital 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/ValuesandCapital.jpg?v=1644005019 Values and Capital Values and Capital Carl Richards https://store.behaviorgap.com/products/the-society-of-advice-t-shirt 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Next_Level_6410_-_Prasada_Fellowship_New_-_Heather_Charcoal_Front.png?v=1646160525 The Fellowship T-Shirt https://store.behaviorgap.com/products/rebalance 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/Rebalance.jpg?v=1653455322 Rebalance Carl Richards Behavior Gap Rebalance https://store.behaviorgap.com/products/stuff-happens 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/StuffHappens.jpg?v=1666099845 Stuff Happens Carl Richards Behavior Gap Stuff Happens https://store.behaviorgap.com/products/animation-is-this-enough 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/gif3.gif?v=1666978538 Limited Edition Animation: Is This Enough? https://store.behaviorgap.com/products/enclothed-cognition 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/EnclothedCognition.jpg?v=1668837447 Enclothed Cognition Carl Richards Behavior Gap Enclothed Cognition https://store.behaviorgap.com/products/sketch-collection-the-membership-2023 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/SketchCollectionTheMembership2023_1.png?v=1673954034 Sketch Collection: The Membership 2023 https://store.behaviorgap.com/products/fear-fuel 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/FearFuel_3e8c8c84-fc05-4033-a65f-62721be13c02.jpg?v=1674188419 Fear Fuel Carl Richards Behavior Gap https://store.behaviorgap.com/products/the-impostor-syndrome 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/TheImpostorSyndrome.jpg?v=1675271347 The Impostor Syndrome Carl Richards Behavior Gap The Impostor Syndrome https://store.behaviorgap.com/products/invest-on-purpose 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/InvestOnPurpose.jpg?v=1676931443 Invest On Purpose Carl Richards Behavior Gap Invest on Purpose https://store.behaviorgap.com/products/looking-for-shortcuts 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/LookingforShortcuts.jpg?v=1678384843 Looking for Shortcuts Carl Richards Behavior Gap Looking for Shortcuts https://store.behaviorgap.com/products/use-of-capital-and-planning 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/products/UseofCapitalandPlanning.jpg?v=1681859332 Use of Capital and Planning https://store.behaviorgap.com/products/circle-of-anxiety 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Cycle_of_Anxiety.jpg?v=1729868778 Cycle of Anxiety Carl Richards Behavior Gap Cycle of Anxiety https://store.behaviorgap.com/products/the-plan-comes-first 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ThePlanComesFirst.jpg?v=1748229490 The Plan Comes First Carl Richards Behavior Gap The Plan Comes First https://store.behaviorgap.com/products/the-other-side-of-complexity 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheOtherSideofComplexity.jpg?v=1748276418 The Other Side of Complexity Carl Richards Behavior Gap The Other Side of Complexity https://store.behaviorgap.com/products/four-sources-of-capital 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Four_Sources_of_Capital.jpg?v=1748465097 Four Sources of Capital Carl Richards Behavior Gap Four Sources of Capital https://store.behaviorgap.com/products/between-you-and-the-big-mistake-print 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Screenshot2023-11-23at15.47.56.png?v=1703755049 Between You and The Big Mistake (8x10 Letterpress Print) https://store.behaviorgap.com/products/values-and-actions 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ValuesandActionsWR.jpg?v=1702399072 Values and Actions https://store.behaviorgap.com/products/when-values-collide 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/When_Values_Collide.jpg?v=1748322745 When Values Collide Carl Richards Behavior Gap When Values Collide https://store.behaviorgap.com/products/2025-behavior-gap-calendar 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Behavior_Gap_Social_Image_-_Covers.png?v=1721106223 2025 Behavior Gap Calendar https://store.behaviorgap.com/products/process-or-outcome 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Process_or_Outcome.jpg?v=1748265537 Process or Outcome Carl Richards Behavior Gap Process or Outcome https://store.behaviorgap.com/products/lumpy-income 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/LumpyIncome.jpg?v=1726639090 Lumpy Income Carl Richards Behavior Gap Lumpy Income https://store.behaviorgap.com/products/something-you-dont-like 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/SomethingYouDon_tLike_c0b59aa5-6cfe-43be-aeea-163c023d4ea6.jpg?v=1786641454 Something You Don’t Like Carl Richards Behavior Gap Something You Don’t Like https://store.behaviorgap.com/products/actively-doing-nothing 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ActivelyDoingNothing_84e8a021-285d-4526-aeb0-6f6d2485ff17.jpg?v=1750870959 Actively Doing Nothing Carl Richards Behavior Gap Actively Doing Nothing https://store.behaviorgap.com/products/math-doesnt-care 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/MathDoesn_tCare.jpg?v=1748220864 Math Doesn't Care Carl Richards Behavior Gap Math Doesn't Care https://store.behaviorgap.com/products/do-you-make-enough 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/DoYouMakeEnough_927f0be4-a8b7-4efa-86a7-445dee361a80.jpg?v=1750870682 Do You Make Enough https://store.behaviorgap.com/products/the-rules-you-dont-follow 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/TheRulesYouDon_tFollow.jpg?v=1748223864 The Rules You Don't Follow Carl Richards Behavior Gap The Rules You Don't Follow https://store.behaviorgap.com/products/things-change 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/ThingsChange.jpg?v=1748229933 Things Change Carl Richards Behavior Gap Things Change https://store.behaviorgap.com/products/one-event-changed-everything 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/OneEventChangedEverything.jpg?v=1748231132 One Event Changed Everything Carl Richards Behavior Gap One Event Changed Everything https://store.behaviorgap.com/products/owned-by-stuff 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/OwnedByStuff.jpg?v=1748266063 Owned By Stuff Carl Richards Behavior Gap Owned By Stuff https://store.behaviorgap.com/products/investment-or-expense 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/InvestmentorExpense.jpg?v=1748272332 Investment or Expense Carl Richards Behavior Gap Investment or Expense https://store.behaviorgap.com/products/over-your-head 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/OverYourHead.jpg?v=1748273603 Over Your Head Carl Richards Behavior Gap Over Your Head https://store.behaviorgap.com/products/right-here 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/RightHere.jpg?v=1748295331 Right Here Carl Richards Behavior Gap Right Here https://store.behaviorgap.com/products/the-options-trap 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Options_Trap.jpg?v=1748305228 The Options Trap Carl Richards Behavior Gap https://store.behaviorgap.com/products/the-herd-paradox 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Herd_Paradox.jpg?v=1748307133 The Herd Paradox Carl Richards Behavior Gap The Herd Paradox https://store.behaviorgap.com/products/stop-worrying-about-risk 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Stop_Worrying_About_Risk.jpg?v=1748307847 Stop Worrying About Risk Carl Richards Behavior Gap Stop Worrying About Risk https://store.behaviorgap.com/products/the-math-of-risk 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Math_of_Risk.jpg?v=1748309839 The Math of Risk Carl Richards Behavior Gap The Math of Risk https://store.behaviorgap.com/products/the-30-year-secret 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The30YearSecret.jpg?v=1750871174 The 30 Year Secret Carl Richards Behavior Gap The 30 Year Secret https://store.behaviorgap.com/products/rethinking-how 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Rethinking_How.jpg?v=1748318560 Rethinking How Carl Richards Behavior Gap Rethinking How https://store.behaviorgap.com/products/redirect-dont-resist 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Redirect_Don_t_Resist.jpg?v=1748319461 Redirect, Don't Resist Carl Richards Behavior Gap Redirect, Don't Resist https://store.behaviorgap.com/products/spend-the-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Spend_Money.jpg?v=1753115994 Spend The Money Carl Richards Behavior Gap Spend The Money https://store.behaviorgap.com/products/spend-better 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Spend_Better.jpg?v=1748320278 Spend Better Carl Richards Behavior Gap Spend Better https://store.behaviorgap.com/products/stop-researching-start-spending 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Stop_Researching_Start_Spending.jpg?v=1748320641 Stop Researching, Start Spending Carl Richards Behavior Gap https://store.behaviorgap.com/products/the-spending-practice 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Spending_Practice.jpg?v=1748322469 The Spending Practice Carl Richards Behavior Gap https://store.behaviorgap.com/products/the-choice-is-yours 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/The_Choice_is_Yours.jpg?v=1748459515 The Choice is Yours Carl Richards Behavior Gap The Choice is Yours https://store.behaviorgap.com/products/life-meets-money 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/LifeMeetsMoney.jpg?v=1752092207 Life Meets Money Carl Richards Behavior Gap Life Meets Money https://store.behaviorgap.com/products/outside-the-lines 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Outside_The_Lines.jpg?v=1748463188 Outside The Lines Carl Richards Behavior Gap Outside The Lines https://store.behaviorgap.com/products/more-than-what-you-do 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/MoreThanWhatYouDo.jpg?v=1750871940 More Than What You Do Carl Richards Behavior Gap More Than What You Do https://store.behaviorgap.com/products/money-feelings 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/Money_Equals_Feelings.jpg?v=1748638880 Money = Feelings Carl Richards Behavior Gap Money Equals Feelings https://store.behaviorgap.com/products/recency-bias-snowfall 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/RecencyBiasSnowfall.jpg?v=1750822545 Recency Bias Snowfall Carl Richards Behavior Gap Recency Bias Snowfall https://store.behaviorgap.com/products/stimulus-response 2026-09-10T14:14:52-04:00 daily https://cdn.shopify.com/s/files/1/2412/9149/files/SimulusResponse.jpg?v=1768155558 Stimulus Response Carl Richards Behavior Gap Stimulus Response